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INTRO
LOGO
PRIMARY LOGO
SECONDARY LOGO
THIS MARK MATTERS
PEOPLE
PRODUCTS
COMMUNITIES
CORE ELEMENTS
VOICE
BRAND PERSONALITY
AUDIENCES
WRITING STYLES
COLORS
PRIMARY COLORS
SECONDARY COLORS
COLOR RATIOS
BRAND ELEMENTS
THE CHEVRON
ARROWS
DOTS
FARMERS ID’S
ICONOGRAPHY
TYPOGRAPHY
PRIMARY TYPEFACE
SECONDARY TYPEFACE
DIGITAL
BRAND ONLINE
WRITING FOR THE WEB
UI OVERVIEW
SOCIAL MEDIA
PHOTOGRAPHY
USAGE , REQUISITION AND CAPTURE
SELECTION
STYLING
DFA ASSET LIBRARY
Examples
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Introduction to Our Brand
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