Introduction
to OUR brand
Our mission, vision and values guide every conversation we have, every product we develop and every ad we run. They are reflected throughout our organization, our communications and our communities.
Introduction
to OUR brand
Our mission, vision and values guide every conversation we have, every product we develop and every ad we run. They are reflected throughout our organization, our communications and our communities.
MISSION
Deliver value to our family farm-owners as a leading global dairy cooperative.
VISION
Enriching communities and consumers’ lives through all the possibilities of dairy.
OUR VALUES
INTEGRITY
QUALITY
We act ethically in all matters without exception.
We are committed to quality — the quality of our farms, our plants, our products, our brands, our services and our way of doing business.
COMMUNITY
PASSION
We are a community of American family farmers and employees bound by our shared values. We understand our impact on society and our role as part of the billion-person-strong global dairy community. This connection inspires us to be an integral part of all the communities we touch, starting with the local towns where we live, work and raise our families, to those communities we reach with our products.
We are passionate about the land we are charged to protect, the animals we care for, the employees we work with, our Cooperative and the communities we serve. This passion fuels us to be the best at what we do — delivering all the possibilities of dairy to our neighbors down the road and around the world.