What does “This Mark Matters” Mean?
“This Mark Matters” is more than a phrase. It’s our rally cry and our tagline. It’s a commitment to making our mark, and our organization more broadly, matter more and more every day — matter to our farmers, our employees, our communities and the world. Because our mark isn’t just an acronym or logo. It’s a symbol of everything we stand for and everything that matters to us.
Our People
The family farm-owners of DFA pour their heart and soul into everything they do. They treat their animals and the land with respect, working tirelessly every day to nourish families around the world. Our team of employees across the country and around the globe, support our family farm-owners’ efforts and bring their milk to consumers everywhere through all the possibilities of dairy. From product development to on-farm support visits, we never lose sight of tomorrow while dealing with the needs of today.
OUR PRODUCTS
From an ice cold glass of milk to the perfect bowl of mac and cheese, we’re proud that our products brighten tables around the world. Beyond providing quality nutrition, they provide connection. Connection to the loved ones they’re shared with, and connection to the community of farmers who produced them — a connection from farm to table and back again.
Our Communities
Our mark is an outward symbol of quality, dedication and doing dairy the right way. Right for our neighbors, our animals and our planet. Right for future generations, whether they’re taking over the family farm or have never stepped foot on one. Whether it’s our community of farmers, the local communities where we operate or the global community to which we contribute, we are honored to play our part.
Our Core Elements
This Mark Matters
The sentiment of our tagline is so important to us that it warranted a secondary logo. Available in several options to suit any layout need, it proudly features our ‘This Mark Matters’ rally cry on the left with a chevron that points to our primary mark on the right. Not only does the chevron explicitly identify that this is the mark that matters, but it continues the forward movement and progressive vision of our brand.
For more details click here.
Our Chevron
Always points forward. Always optimistic. Always at a 60-degree angle.
The chevron is a primary design element representing our commitment to innovation and a productive future. Introduced with This Mark Matters, this element is now part of our general brand vernacular.
For more details click here.